THE STUDY OF TOURIST’SATISFACTION AND PERCEPTION TOWARD VISITING AYUTTHAYA HISTORICAL PARK, PHRA NAKHON SI AYUTTHAYA PROVINCE

Main Article Content

Chawalee Na Thalang
Pakamas Chairatana
Krirkkit Chairatana
Thanaphum Pongsangiam

Abstract

ABSTRACT


The objectives of this quantitative research were to: 1) study tourist’s satisfaction toward visiting Ayutthaya Historical Park in Phra Nakhon Si Ayutthaya Province; 2) study the perception of tourist visiting Ayutthaya a Historical Park in Phra Nakhon Si Ayutthaya Province; and 3) study Thai tourist’s decision making of visiting Ayutthaya Historical Park in Phra Nakhon Si Ayutthaya Province. The sample group consisted of 400 Thai tourists visiting Ayutthaya Historical Park. A questionnaire was applied as a research instrument. And the statistics used for data analysis were frequency, percentage, average, standard deviation.  


The findings were as follows. 1) The satisfaction of tourists visiting Ayutthaya Historical Park are religious belief, being declared as a UNESCO World Heritage Site, a historical story, and Ayutthaya World Heritage Fair; 2) the perception of tourists visiting Ayutthaya Historical Park are reputation, religious belief, a favorable light, and historical and archaeological destination, and 3) the tourist’s decision making to visit Ayutthaya Historical Park are divided into 2 types of factor: internal and external factor. The first one consists of individual way of life, and lifestyle, and the another one is the destination readiness: restaurant, accommodation, souvenir shop, tourist activity, transportation route and travelling sign.

Downloads

Download data is not yet available.

Article Details

Section
Research Article

References

Altinbasak and Yalçin. (2010). City image and museums: The case of lstanbul. Tourism and Hospitality Research. 4(3), 241-251.

Arts and Culture Club. (2017). ʻutthayān prawattisāt Phra Nakhō̜n Sī ʻAyutthayā [Historical Park Ayutthaya]. Retrieved from http://www.silpa-mag.com/cultre/article_16192.

Chariyakun, N. (2016). patčhai thī song phon tō̜ kāntatsinčhai thō̜ngthīeo bǣp ʻitsara bon ko̜ Taiwan khō̜ng nakthō̜ngthīeo chāo Thai [Factors affecting the decision to make independent travel on Taiwanese islands of Thai tourists]. Master of Business Administration Thammasat University, Bangkok.

Kianwathana, K. (2017). kānraprū khō̜ng yaowachon Thai tō̜ phāplak kānthō̜ngthīeo chœ̄ng watthanatham nai čhangwat Phra Nakhō̜n Sī ʻAyutthayā [Acceptance of Thai youth towards cultural tourism image in Pornphon Nakhon Si Ayutthaya Province]. Culture trend. 18(33).

National Statistical Office. (2018). sarup sathānakān thō̜ngthīeo phāinai prathēt penrāi čhangwat Phō̜.Sō̜. sō̜ngphanhārō̜ihāsipsō̜ng - sō̜ngphanhārō̜ihoksip [Summary of domestic tourism situation by province. (2012-2017)]. Retrieved from http://statbbi.nso.go.th.

National Tourism Policy Committee. (2017). phǣn phatthanākān thō̜ngthīeo chabap thī sō̜ng (Phō̜.Sō̜. sō̜ngphanhārō̜ihoksip - sō̜ngphanhārō̜ihoksipsī). [Tourism Development Plan No. 2 (2017-2021)]. Bangkok. Office of the War Veterans Organization of Publishing House.

Nithatake, S. (2018). rūpbǣp kāndamnœ̄n chīwit læ khwāmphưngphō̜čhai khō̜ng nakthō̜ngthīeo khunnaphāp čhāk thawīp Yurōp nai phư̄nthī thailǣn riwīa rā čhangwat pračhūap khīrī khan [Lifestyle and satisfaction of quality tourists]. From Europe in the Thailand Riviera area, Prachuap Khiri Khan Province. Master of Business Administration Thammasat University, Bangkok.

Saeho, K. (2017). phāplak kānthō̜ngthīeo phāplak khunnaphāp bō̜rikān læ khāniyom nai kānthō̜ngthīeo thī song phon tō̜ thatsanakhati kānthō̜ngthīeo yāng yangyư̄n: kō̜ranī sưksā thō̜ngthīeo Thai thāng thammachāt khō̜ng nakthō̜ngthīeo chāo Thai wai tham ngān nai khēt Krung Thēp Mahā Nakhō̜n [Tourism image, Image of service quality And tourism values that affect sustainable tourism attitudes A case study of natural tourist attractions of working Thai tourists in Bangkok]. Master of Business Administration Bangkok University, Bangkok.

Thanomchit, T. (2017). phrưttikam khō̜ng nakthō̜ngthīeo chāo Thai thī dœ̄nthāng mā thō̜ngthīeo mư̄ang mō̜radok lōk sukhōthai [Behavior of Thai tourists traveling to visit the World Heritage City of Sukhothai]. Phetchabun Rajabhat University, Phetchabun.

Tuntphaibun, P. (2014). sakkayaphāp lǣng thō̜ngthīeo chœ̄ng Niwēt dōi chumchon bān hūanō̜n wat tambon mǣ thō̜mʻamphœ̄ bāng klam čhangwat song khlā [Ecotourism potential By Ban Hua Tan Temple Mae Tom Subdistrict, Bang Klam District, Songkhla Province]. Master of Science Prince of Songkla University, Songkhla.