THE STRATEGY FOR ESTABLISHING THE ORIGINAL ART IDENTITY OF CHAO PANG KHAM IN NONG BUA LAMPHU PROVINCE, THAILAND

Abstract

The purposes of this study were to study the traditional art of Chao Pang Kham of Nong Bua Lam Phu Province and to determine the strategy of creating the identity of the traditional art of Chao Pang Kham Nong Bua Lamphu Province. Research 2 phase. Phase 1research. Use qualitative research methods. Target group 30 people. The instrument used in the research was a Semi-Structured Interview. Content analysis. Phase 2 proceed as follows: step 1 use SWOT technique. Target group 10 people. The research instruments used questionnaire. Content analysis. Step 2 qualitative research. Target group 30 people. The instrument used issues in formulating strategies and recordings from group discussions and in data analysis. Step 3 quantitative research. Population 10 people. The instrument used the suitability and feasibility assessment form.
The results of the research showed that: 1) The results of the study of the traditional art of Chao Pang Kham consist of 4 periods Include: (1) Prehistoric times, (2) Dvaravati art, (3) Khmer art, (4) Lan Xang to Chao Pang Kham. 2) The results of strategy formulation of creating a traditional art identity in Chao Pang Kham include: topic 1 research and promotion of the dissemination of knowledge about traditional arts. Topic 2 promote and develop the space for traditional art performances and learning resources. Topic 3 encourage creativity original arts when evaluating suitability and feasibility, passing the average of 3.51 points on all issues.