GUIDELINES FOR SERVICE QUALITY DEVELOPMENT FOR REPEAT SERVICE INTENTION OF LOW- COST AIRLINES IN THAILAND
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Abstract
The objective of this research were 1) to evaluate service quality of low- cost airlines in Thailand, 2) to study the factors service quality affecting repeat service intention of low- cost airlines in Thailand, and 3) to propose ways guidelines for service quality development for repeat service intention of low- cost airlines in Thailand. The samples was of 400 who have been traveled by Low-cost airline arrived at least 2 times in 2018. The questionnaire was used to collect data by using purposive sampling and Stepwise Multiple Regression Analysis which is statistics test showed.
The result of this study shows that: 1) the overall service quality was at the highest level and 2) service quality in tangibility, assurance and empathy positive influence of repeat service intention of low- cost airlines in Thailand on the level of significance of 0.05 and 3) the guidelines for service quality development for repeat service intention of low- cost airlines in Thailand. Consisted; service quality in tangibility, assurance and empathy.
Article Details
บทความทุกเรื่องได้รับการตรวจความถูกต้องทางวิชาการโดยผู้ทรงคุณวุฒิ ทรรศนะและข้อคิดเห็นในบทความวารสารบัณฑิตศึกษา มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ มิใช่เป็นทรรศนะและความคิดของผู้จัดทำจึงมิใช่ความรับผิดชอบของบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏวไลยอลงกรณ์ ในพระบรมราชูปถัมภ์ กองบรรณาธิการไม่สงวนสิทธิ์การคัดลอก แต่ให้อ้างอิงแหล่งที่มา
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