A STUDY OF INDIVIDUAL DIFFERENCES AND THE IMPACT OF PERCEIVED RISK INVESTMENT AND INVESTMENT RISK BEHAVIOR TOWARDS PRIVATE EMPLOYEES’ INVESTMENT PLANNING FOR SUPER SAVINGS FUND (SSF) IN BANGKOK METROPOLITAN AREA

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Suthinan Pomsuwan

Abstract

The objectives of this study were to study: 1) the individual differences towards private employees’ investment planning for Super Savings Fund (SSF), 2) the impact of perceived risk investment towards private employees’ investment planning for Super Savings Fund (SSF); and 3) the impact of investment risk behavior towards private employees’ investment planning for Super Savings Fund (SSF) in Bangkok Metropolitan Area. The instrument was questionnaire, which was verified by the academic experts as well as tested the reliability test with value of 0.95. This questionnaire set was distributed to 400 private employees, who brought the Super Savings Fund (SSF) in Bangkok Metropolitan Area. The descriptive statistics was used to report the percentage and the inferential statistics was used to report t-test, one –way ANOVA with multiple comparisons and the multiple regression analysis with the statistically significant at the 0.05 level. The results found that the individual differences had effect private employees’ investment planning for Super Savings Fund (SSF) with the statistically significant at the 0.05 level; except gender. The impact of perceived risk investment had effect private employees’ investment planning for Super Savings Fund (SSF) with the statistically significant at the 0.05 level, and the impact of investment risk behavior had effect private employees’ investment planning for Super Savings Fund (SSF) with the statistically significant at the 0.05 level; except risk averse behavior.

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