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Supaporn Kacharat


The objectives of this research were to study the needs of prospective customers interested in study at a Doctoral level in the field of Language and Intercultural Communication at Research Institute for Languages and Cultures of Asia, Mahidol University and to explore the guidelines in developing a Doctoral Program in Language and Intercultural Communication. A questionnaire was used as a tool to collect data from the target group which was 150 graduate students who were studying and graduated from Master of Arts Program in Language and Culture for Communication and Development, Master of Arts Program in Language and Intercultural communication and Master of Arts Program in Cultural Studies, Research Institute for Languages and Cultures of Asia, Mahidol University which were expected to be a group who needed to study at a Doctoral Program in language and intercultural communication. The descriptive statistics were used to analyze the data, and the researcher also interviewed 3 experts to explore the guidelines for developing a Doctoral Program in Language and Intercultural Communication.
The results of the study showed that most respondents (72.67%) needed to study a Doctoral Program in Language and Intercultural Communication and 49.33% of respondents believed that lacking the opportunity to study the Doctoral Program may affect the progress of their works. Most of them (40.67 %) gave reasons to consider the study of a Doctoral Program as the increase of academic accreditation. For the guidelines to develop a Doctoral Program after the COVID-19 crisis, the study showed the program needs to analyze the current situation and gain a thorough understanding before designing the program to meet the needs of the learners and harmonize with the "New normal" efficiently.

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