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วิกร ภูวพัชร์ (Vikorn Poovapat)
ระพีพรรณ พิริยะกุล (Rapeepun Piriyakul)
นรพล จินันท์เดช (Norapl Jinanthadej)


According to the aging society, workforce management must be well planned for business sustainability. Workforce management is not only the function of human resource management but this issue should be raised at the strategic level. Our research conducted on the previous study and theoretical research on the age-diverse workforce management to formulate the conceptual strength model related to the antecedent and the consequences factors. Model testing used CBSEM with 300 sample units and has found that “High Work Performance Workplace” and “Knowledge Management” were two determinant factors on the “Potential of Corporate Reputation” at the significance level. Consequently, the “Cultural Value” and the “Social Value” were the complete mediators.

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