The Behavior and Expectations of Malaysians Traveling to Narathiwat Province

Abstract

          This research aims to study 1) the behavior of Malaysians who travel to Narathiwat Province. 2) The level of expectations of Malaysians who come to visit Narathiwat Province and 3) The relationship between the behavior and expectations of Malaysians who visit Narathiwat Province, through random sampling of Malaysians who visit Narathiwat Province, is a quantitative research study involving 400 people. The research instrument is a questionnaire. The statistics used for data analysis include percentage, mean, standard deviation, and chi-square. Research findings indicate that 1) the behavior of Malaysians traveling to Narathiwat Province shows that their purpose of travel is for leisure. Most of them travel in groups and receive travel information from Friends and relatives mostly come during public holidays, and the tourist attraction that most Malaysians are interested in is Samut Thong. 2) The level of expectations of Malaysians traveling to Narathiwat province found that the expectations of Malaysians traveling to Narathiwat province, overall, are at the highest level. When considering each aspect, it was found that the expectations of Malaysians are at the highest level in all aspects, ranked from highest to lowest: price, personal, location, products and services, and promotions. 3) The relationship between the behavior and expectations of Malaysians traveling to Narathiwat province found that the purpose of travel of Malaysians has a statistically significant relationship with the personal aspect at the 0.01 level. The travel companions in this trip have a statistically significant relationship with the products and services, price, location, and personal aspects at the 0.01 level.