The Creative Marketing and Music Business Strategies to Enhance Marketing of 100 Years Klong Sip-Song Hok Wha

Abstract

          Marketing and music businesses are crucial aspects of generating income for communities. Community-based tourism leverages music to attract tourists and showcase their way of life, cultural immersion, and ambiance. There is a growing trend towards more tourist destinations. Additionally, this contributes to the local economy by reducing commuting for working-age individuals and improving community financial stability. Research aims to 1) study market trends and opportunities and 2) explore creative marketing strategies and music business to promote market channels like the "100-Year Market, Khlong Sip Song Wa." The study employed mixed-methods research, gathering data from 400 tourists visiting the market and conducting short interviews with five key informants, including community leadership, local business owners, and bloggers. The study found that marketing and music businesses play a significant role in generating income and fostering local economic circulation. Communities need to collaborate with the public and private sectors to develop attractive tourist destinations and implement creative marketing strategies such as music events to attract more tourists.