The Communication of Local Government Leaders on Cultivating Excellent Organizational Culture

Abstract

          The purpose of this research is to study 1) communication to educate personnel of local government organization executives in creating an excellent organizational culture and 2) communication for persuading personnel of local government organization executives in creating an excellent organizational culture. Using qualitative research methods with in-depth interviews. A total of 17 key informants were selected specifically, consisting of (1) 5 local government organization executives, (2) 5 local government organization permanent secretaries, (3) 4 communication academics, and (4) 3 organizational communication professionals. By using a semi-structured in-depth interview guide as a tool and data were analyzed by drawing conclusions.
          The results of the research found that 1) Communication to educate personnel consists of (1) clear and persuasive communication. (2) creating awareness and understanding in the same direction (3) adhering to the values of the organization's culture (4) communication strategies, collaborative approach and measurement (5) principles for accessing reliable and useful information to promoting cooperation, (6) the content is consistent with objectives, (7) continuous and appropriate communication, and (8) cooperation, continuity and measurement evaluation, and 2) Communication for persuading personnel consists of (1) creating understanding and acceptance (2) establishing guidelines for cooperation and common goals within the organization (3) communicating an understanding and appreciation of the organizational culture (4) ) emphasize the importance to linking work goals of department personnel (5) effective communication, accurate content, understand easily and promotes cooperation. (6) content is valuable, appropriate, trustworthy, and motivating. (7) selecting appropriate media and content for the target group, and (8) planning and managing communications in a manner appropriate to the organizational context.