Risk Management of Agricultural Machinery Industry Group in Thailand

Abstract

           This research aimed to 1) 1) study the operating conditions and obstacles in the risk management of agricultural machinery industry group in Thailand, 2) compare and contrast between successes of the risk management and organization factors, 3) study the factors that affecting to success in the risk management, and 4) present guidelines of the risk management of the agricultural machinery industry group in Thailand. The sample groups consisted of the executives of organizations in the agricultural machinery industry group in total of 150 people, and key informant academic and the experts of 18 people. Data were collected using mix-method research design, both quantitative and qualitative data. Data analysis used descriptive statistics. One-way ANOVA. Multiple Regression. content analysis and SWOT analysis.
           The results showed that; 1) most of the agricultural machinery industry operated in types of limited company in term of the nature of being the producer. It was located in the distributed in various regions and had much risk management in term of risk assessment, 2) the contrastive analysis found that organization types. nature of business and different locations that had succeeded in the risk management were significantly different at the 0.01 level, 3) the risk management factors affected to the success of risk management. It was found that the factors for planning dealing with risks and taking action; monitoring and controlling risks. and risk management affected to the success of risk management in the agricultural machinery industry group, and 4) guidelines of the risk management were focused on 1) Finding joint venture partners in the ASEAN countries, 2) Opening new markets with retail customers, 3) Developing agricultural machinery with advanced technology, 4) Developing personnel to support modern and complex maintenance, and 5) Efforts to reduce self-reliance on steel raw materials from foreign countries.