Components of Green Innovation for Small and Medium Enterprise

Abstract

         The purpose of this research is to analyze the component of green innovation for small and medium-size enterprises. The statistic uses confirmatory factor analysis and qualitative research. Data were collected from 400 small and medium-sized business operators in Bangkok metropolitan region. The research tool used in the research was a questionnaire that tested the index of item-objective (IOC) value between 0.60-1.00.
          The research found that green product innovations include products that are easy to recycle, reuse, and biodegradable. Environmental safety is of utmost importance. Supported by qualitative research that found that raw materials must be used in the production process that does not harm the environment. Including make the products distinguished. Moreover, emphasis on using raw materials that are local or in that region. For the green process innovation, found that the production process can reduce the use of water, electricity, coal or oil (energy) to the environment is the most important. This is consistent with qualitative results found that, entrepreneurs need to pay attention to production products, especially products that must meet the standards. Also, the production process must reduce energy consumption. Can be stored for a long time. It is appropriate for consumers in each age group. Especially entering into an aging society.
          The fit index results of green products innovation and green process innovation found that c²/df has values between 1.61-1.74, CFI, NFI, GFI and AGFI values had values between 0.91-0.97, values greater than 0.90, and RMR, RMSEA values had values between 0.048-0.054.

            Recommendations for entrepreneurs must create a spirit of environmental conservation. Use recycled raw materials in the production process. Reduce unnecessary production processes. Including various steps to jointly create and design new products to add value. Reduce production steps and unnecessary resources. Together with product development Including the need to focus on product design and packaging to be modern. Able to create additional value focus on internationalism. The entrepreneurs must link product design to international standards even more.