Development of Blended Learning Model by Using Case Study with Business Model Concept to Enhance Business for Community Planning Skills for Management Division Students of Community College

Abstract

          The objectives of this research were 1) study status, problems and needs of learning model, 2) develop model of blended learning by using case study with business model concept, 3) study the use of blended learning, and 4) evaluate the expert’s appropriate consensus of model of blended learning. The sample group in this research were 36 students of Management Division, Community College that assign for study status, problems and needs of learning model stage, and 30 students that assign for study of the use of blended learning model stage. Research tools were: 1) status, problems and needs of learning model survey, 2) semi-structured Interview, 3) model of blended learning by using case study with business model concept 4) learning plan, 5) business model concept test, 6) business model plan ability assessment, 7) satisfaction questionnaire, and 8) learning model consensus evaluation. The statistic used for data analysis were percentage, mean, standard deviation, pair-wise t-test. Findings revealed as follows:
          1. student’s opinion on status, problems and needs of learning model showed at high level, 2. model of blended learning by using case study with business model concept showed components that divided into 3 parts: 2.1) Core Elements; Instructor, Learner, Case Study, Digital Technology, and Environment, 2.2) Leaning process; Orientation, Context, Case-Based, Brainstorming, Show & Share, and Evaluation, and 2.3) Learning Platform; Online and F2F, 3. the use of learning model showed that: 3.1) student’s posttest score was higher than pretest score at 0.05 level of significant 3.2 student’s ability of business model plan showed at high level, and 3.3) student’s satisfaction showed at high level, and 4. expert’s appropriate consensus evaluation showed at high level