Service Quality Affecting Satisfaction on Services of Kaen Fang Subdistrict Municipality Ban Fang District Khon Kaen Province

Abstract

          The objectives of this research were 1) to study service quality and satisfaction on services of Kaen Fang Subdistrict Municipality; and 2) to study service quality influencing the satisfaction on services of Kaen Fang Subdistrict Municipality, with 370 samples. An instrument used in this study included a questionnaire. The statistics for data analysis were Mean, Standard Deviation, and Multiple Regression Analysis. The independent variables were brought into the forecast equation using Enter Method.
          The findings revealed that the service quality of Kaen Fang Subdistrict Municipality, Ban Fang District, Khon Kaen Province, in overall, was at a high level in all aspects, including adequate service, progressive service, equal service providing, fast service, and continuous service, respectively. Satisfaction towards services of Kaen Fang Subdistrict Municipality, in overall, was at a high level as well, which consists of service officer, facilities, and service channels. Service quality affecting the satisfaction on services of Kaen Fang Subdistrict Municipality found that the service quality has affected the satisfaction on services with statistical significance at the level of .01 and .05. In conclusion, the quality of service in all 5 aspects can together predict service satisfaction by 85.30% (R²=0.853). This shows that the service of the Kaen Fang Subdistrict Municipality has a consistent service process with the service needs of people in the service area.