The Symbolic Images Reflecting Peranakan Culture in Drama Series of the Little Nyonya

บทคัดย่อ

           This study employed qualitative content analysis to explore the representation of Peranakan cultural identity through costumes in “The Little Nyonya.” The research aimed to identify and categorize key garments, styles, and accessories in the series, while analyzing how character attire reflects cultural identity, social status, and personality traits. Data was drawn from selected episodes, supported by scholarly resources on Peranakan culture and costume design. The sample included prominent characters, such as Huang Juxiang, Yamamoto Yueniang, Chen Sheng, and Chen Xi, and significant scenes like weddings, family gatherings, and business meetings. The analysis involved categorization, coding, and thematic exploration, with results visualized through tables and graphics.
          The findings reveal that costumes in “The Little Nyonya” act as cultural artifacts, embodying Peranakan heritage and identity. Iconic garments, such as Kebayas, Sun Yat Sen-style shirts, and Western suits, highlight the interplay of tradition and modernity, reflecting the cultural hybridity of Peranakan identity. Costumes and accessories also delineate social hierarchies, with intricate designs and colors signifying wealth and status, while reflecting characters' personalities and societal roles. These insights have applications in education, media production, and heritage tourism, fostering cultural awareness and authenticity. Future research could explore audience reception, comparative media analyses, and the globalization of Peranakan attire, further enriching the understanding of cultural preservation and hybrid identity evolution.