A Critical Review of Chinese Language Textbooks for Tourism in Thailand
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บทคัดย่อ
As international Chinese education continues to expand under the “Chinese + X” initiative, developing “Chinese + Tourism” textbooks has received increasing focus. As a leading global tourist destination, Thailand increasingly requires professionals proficient in Chinese. Therefore, systematically tracking and analyzing the current state of “Chinese + Tourism” textbook research in Thailand is crucial to enhancing their practical value and aligning them with the specific needs of the tourism sector. This study critically reviews the development and application of “Chinese + Tourism” textbooks in Thailand, aiming to systematically evaluate their strengths and weaknesses, analyze emerging trends, and propose actionable recommendations. The research utilizes data from the China National Knowledge Infrastructure (CNKI) and applies systematic literature review and comparative analysis methods. The findings identify three primary deficiencies in existing textbooks: insufficient intermediate and advanced-level content, inadequate localization tailored to Thailand’s unique tourism context, and limited integration of digital teaching tools. Moreover, this study recommends developing multi-level localized content, integrating cultural understanding with vocational skills, and incorporating innovative digital technologies to enhance learning outcomes.
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