Improving Management And Marketing In The Contemporary Art Market System In Liaoning Province

บทคัดย่อ

This study aims to explore the management and marketing status of the contemporary art market in Liaoning Province. Identify existing issues and provide improvement suggestions. The research adopts a combination of literature review, questionnaire survey, and in-depth interviews. The system analyzed the viewpoints and experiences of market participants. Firstly, the literature review provides a theoretical foundation for the research, involving market management theory, marketing theory, and art market theory. Secondly, quantitative data will be collected through questionnaire surveys to describe the current situation of market management, marketing strategies, information transparency, and conduct relevant analysis. Finally, in-depth interviews were conducted to understand the needs and suggestions of different roles such as market managers, artists, and gallery managers. Based on this, research has proposed improvement measures such as improving regulations and policies, strengthening market supervision, innovating marketing strategies, and enhancing cultural promotion. This study provides scientific basis and practical suggestions for the healthy development of the contemporary art market in Liaoning Province. It is of great significance to improve market management and marketing level.