The Decision of Using Solar Energy (Solar Cell) in Small and Med Ium Enterprises of Songkhla Province

Abstract

          In an era where renewable energy plays a crucial role in solving environmental and energy problems, solar energy is considered a high-potential and environmentally friendly energy source. Therefore, the adoption of solar energy is an interesting alternative. The objectives of this research were 1) to study the factors influencing the decision to invest in installing solar roofs for small and medium enterprises in Songkhla Province, and 2) to propose guidelines for deciding on using solar energy (Solar Cell). This is a qualitative research study. The tool and method used in the study were in-depth interviews with a semi-structured format to collect data from 22 key informants selected through purposive sampling.
          The research found that the important factors in deciding to invest in installing a solar roof for small and medium enterprises in Songkhla Province include: 1) Image of the service provider: the form of the service provider must be a juristic person and have appropriately registered capital. Because in the case of damage in providing services, they can be held responsible for the damage with the value of the registered company. 2) Quality factors of the solar cell installation service provider which is very important to consider when choosing a solar cell installation service provider. Both being certified by relevant organizations, types of solar panels and efficiency of installed equipment, a team of engineers with experience in designing solar cell systems, compliance with strict security standards of the service provider and after-sales service, and 3) experience factors of solar cell installation service providers, both in terms of time of operation as well as past reference works.
          This research underscores the critical importance of accurate information and well-defined supportive policies to foster the widespread and sustainable adoption of solar energy in the future.