Strategic Planning for Improving the Professional Competence of Counsellors in Guangxi Universities in China

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Pan Lijing
Nuntiya Noichun
Wipada Prasansaph

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        This dissertation investigates strategies to enhance the professional competencies of university counselors in the Guangxi Zhuang Autonomous Region, China. As the demands of higher education evolve, counselors are pivotal in influencing students' educational and personal growth.


The study adopts a mixed-methods approach, integrating quantitative and qualitative data from questionnaires and interviews. A total of 400 participants were selected from a pool of 4,364 counselors and 3,867 administrators, including nine university administrators who provided insights into strategic planning for enhancing counselor competencies. The research proposes a comprehensive strategic plan tailored to align counselors’ competencies with these standards through specialized professional development programs. This strategy aims to not only elevate the professional capabilities of counselors but also boost the overall effectiveness of student counseling services, thereby contributing to the broader educational objectives of the region.

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