The Strategic Plan for Improving the Professional Competence of Counsellors in Guangxi Universities of China

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Pan Lijing
Nuntiya Noichun
Wipada Prasansaph

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          Background and Aim:In China, the professional competencies of university counselors are pivotal not only to their career progression but also play a crucial role in shaping the quality of education and student development. The significance of this topic emerges from the evolving demands placed on educational institutions to foster environments that support holistic student growth, encompassing academic, emotional, and social dimensions. This discourse aims to delve into the development of professional competencies among university counselors in Guangxi, examining the existing challenges and proposing targeted strategies for improvement within this context. The analysis integrates theoretical insights with empirical findings to offer a comprehensive overview of the professional development landscape for university counselors.
           Materials collection and methods:The study adopts a mixed-methods approach, integrating quantitative and qualitative data from questionnaires and interviews. A total of 400 participants were selected from a pool of 4,364 counselors and 3,867 administrators, including nine university administrators who provided insights into strategic planning for enhancing counselor competencies.
         Result:Schools need to make more use of internal resources and capabilities.And can provide more professional training through multiple channels,Evaluation and feedback mechanisms also need to be further improved,Help counselors adapt to external environmental factors, so as to improve the vocational ability of college counselors.
          Conclusion:In the analysis of professional competencies among university counselors in Guangxi, this study brings forward substantial findings that contribute to our understanding of educational counseling in a specific regional context. By employing a "Counselors' Professional Competency Matrix," the research delineates several key areas of competency deemed critical for effective counseling in higher education. These include Students' Career Planning and Employment Guidance, Students' Mental Health Education and Crisis Management, Counselors' Practical Research Skills, and Organizational Structure. These findings can be contrasted with global trends and similar studies to highlight similarities and divergences that inform both regional practices and broader theoretical implicatio

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