The Guidelines of Supports and Increasing the Potential of Entrepreneurs Raising Korat Breed Chickens in Phanom Dong Rak District of Surin Province

Abstract

          The objectives of this research were: 1) To study the current condition of entrepreneurs raising Korat breed chickens in Phanom Dong Rak District. Surin Province and 2) To study guidelines for promoting and increasing the potential of entrepreneurs raising Korat breed chickens in Phanom Dong Rak District. It is a mixed methods research. The qualitative research collected data by means of in-depth interviews from a target group of 5 small and large Kraj chicken farmers. and a sample group of 20 people who were broiler breeders in Surin Province. The data were analyzed inductively. and analyzed with descriptive statistics. The research results found that:
          1) The current situation of small Korat breed chicken farmers is selling chicken to middlemen, finding wholesale markets on their own, and having existing and new customers from word of mouth. Chicken prices fluctuate The farm management system is not standardized according to livestock. Animals have their own marketing promotions and government agencies invite them to participate in festival exhibitions. Major Korat breed chicken farming operator The farm management system is standardized. Make purchasing agreements with major companies, supplying leading restaurants, hotels, and department stores that have been partners for many years.
          2) Guidelines for promoting and increasing the potential of entrepreneurs raising Korat breed chickens, both small and large businesses have the highest level of desire to promote and increase the potential of entrepreneurs raising Korat breed chickens. This will allow the farm to have good products with increased standards. There are wider and more diverse distribution channels. Make small to large entrepreneurs want to promote sales/create awareness. that is no different.