The Effective Academic Management Model of Art Design Education in Colleges and Universities Under Heilongjiang Province

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Jiang Yuwei
Somsak Chanphong
Nitwadee Jirrojpinyo

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          The objectives of this research were: (1) to examine the components of effectiveness academic management of art design education in colleges and universities under Heilongjiang Province. (2) to develop the effective academic management model of art design education in colleges and universities under Heilongjiang Province. (3) to propose the guideline to developing effective academic management of art design education in colleges and universities under Heilongjiang Province.
          The research method was a mixed method, including qualitative research and quantitative research. The sample was 316 people from administrators, teacher leaders of university under Heilongjiang Province obtained by stratified random sampling technique. The key informants were 12 key informants including administrators, the dean of the School of Art and Design, the department of the Dean of the School of Art and Design, and lecturers of the School of Art and Design of university under Heilongjiang Province, obtained by purposive sampling method. The instruments used for data collection were semi-structured interview form, five-point rating scale questionnaires and focus group discussion form. Statistics used for data analysis included frequency, percentage, mean, Standard Deviation, Confirmatory Factor Analysis, and content analysis was employed.
           Research findings were: (1) there were five components of effectiveness academic management model of art design education in colleges and universities under Heilongjiang Province, which consisted of academic management goals of academic management, the method of digital technology, characteristics of academic management, application of digital technology and research on effectiveness academic management. (2) The components and indicators of effective academic management model of art design education in colleges and universities under Heilongjiang Province fits with empirical data for all indicators.(3) there were five guidelines to developing effective academic management of art design education in colleges and universities under Heilongjiang Province. There were 5 guidelines consisted of 36 sub-guideline.

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