The Human Resource Management Model of Digital Media Major in Public Universities Under Liaoning Province
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The objectives of this research were: (1) To examine the components and indicators of human resource management of digital media major in public universities under Liaoning Province; (2) To propose the model of human resource management of digital media major in public universities under Liaoning Province; and (3) To propose guidelines for implementation the human resource management model of digital media major in public universities under Liaoning Province.
The research was a mixed methodology research. The population is consisted of administrators and teachers of digital media major in universities in Liaoning province, total 1,350 people. The sample was 294 administrators and instructors. The researcher determined sample size with G*Power, and obtained by the stratified random sampling technique. The 7 key informants were mainly presidents, deans, head of department and discipline leaders of public universities with digital media major in Liaoning Province, and were obtained by purposive sampling method. The instruments used for data collection were semi-structured interview form, five-point rating scale questionnaires and Focus Group Discussion form. The response rate of questionnaires was 100%. Statistics used for data analysis included frequency, percentage, mean, Standard Deviation, Confirmatory Factor Analysis (CFA), and content analysis was employed.
The research findings were: (1) There were five components and 25 key indicators of human resource management of digital media major in public universities under Liaoning Province, which consisted of Incentive Mechanism, Performance Management, Team Building, Development Training and Resource Environment; (2) Model validation of five components were founded and model fit with empirical data for all indicators. And (3) There were total 19 guidelines of human resource management model of digital media major in public universities under Liaoning Province.
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