The Study of Service Quality Toward Tourist’s Trust and Intention for Halal Restaurants

Abstract

          This article aims to study and review the literature, knowledge, concepts, theories, and related research in order to present a conceptual framework related to the study of service quality toward tourist’s trust and intention for Halal restaurants. The result found that the conceptual framework for studying service quality toward tourists’ trust and intention for Halal restaurants includes: 1. Independent variable is service quality 2. Mediator Variable is Muslim tourist trust 3. Dependent variable is the intention to use the service. Service Quality components include 1) Service Tangibility 2) Service Reliability 3) Service Responsiveness 4) Service Assurance and 5) Service Empathy.  This was obtained by analyzing relevant research to obtain the variables and relationships between the variables presented under the conceptual framework.
          The conceptual framework obtained from this study will be used for further research. The results of the study will be used as information guidelines for developing and improving service quality that will affect tourist’s trust and intention for Halal restaurants for Muslim tourists and for Halal restaurant business operators to prepare or adapt themselves to be able to serve Muslim tourists with trust and create impression and satisfaction for tourists which make Muslim tourists feel more confidence and safe in their consumption.