The Effectiveness of Academic Management in Digital Media Art Major in The Universities Under Zhejiang Province

บทคัดย่อ

        The objectives of this research were: (1) to study the components and indicators of effectiveness Academic Management digital media art major in the universities under Zhejiang province; (2) to verify the model of confirmatory factor effectiveness of Academic Management digital media art major in the universities under Zhejiang province. (3) to propose the guideline to improve effectiveness of Academic Management digital media art major in the universities under Zhejiang province.
        The research method was a mixed method, including qualitative research and quantitative research. The sample was 278 administrators and teachers.The researcher determined the sample size with Krejcie and Morgan's table (1970) and obtained by the stratified random sampling technique. The 10 key informants mainly included 5 teachers and 5 administrators from 5 well-known representative digital media art major universities under Zhejiang province obtained by purposive sampling method. The instruments used for data collection were a semi-structured interview form, a five-point rating scale questionnaire, and a focus group discussion form. The response rate of questionnaires was 100%. Statistics used for data analysis included frequency, percentage, mean, Standard Deviation, Confirmatory Factor Analysis, and content analysis was employed.
        The research findings revealed that; (1) There were five components and 15 key indicators of the Effectiveness Academic Management in Digital Media Art major in the universities under Zhejiang Province, which consisted of 1) Teaching Quality and Assessment 2) Academic Curriculum Design and Quality 3) Academic Research and Innovation 4) Academic Resource Management and 5) Faculty Resources; (2) Model validation of five components were founded and model fit with empirical data for all indicators, and (3) There were total 5 key guidelines of the Academic Management model in Digital Media Art major in the universities under Zhejiang Province.