The Communicative Function of Text Graphic Design as Visual Symbols in Multicultural Interaction

บทคัดย่อ

          This article aims to study (1) To study the interactive relationship between characters and graphics in the historical development, (2) To study and compare typical cases of interchange design between characters and graphics in Chinese and foreign design history.and (3) To research and create cross-cultural semantic design works with a focus on effective communication, considering public demand as a premise. In this study, the researcher established a research framework and adopted qualitative and quantitative research methods, including literature review, questionnaire survey and semi-structured mixed research methods such as interviews. Taking Chinese characters as an example, this paper analyzes the actual effects and existing problems of text graphic design as visual symbols in multicultural interaction.
          The research results are as follows: (1) Text and graphics continue to develop in a relationship that promotes and achieves each other. (2) The emergence of Chinese oracle bone inscriptions and Western Latin letters are both derived from graphics. (3) “Visibility means knowing” is the primary need for visual information among different cultural groups.