CONSUMER ATTITUDES AND PREFERENCES OF GOLD N HEALTH SUPPLEMENTS

Abstract

           The objectives of this study were: 1) To study on consumer demographics towards GOLG N health supplement products, and 2) study consumer attitudes and satisfaction of Gold Ence health supplement products (GOLG N). Ex. Tak Sila community, and near town, city, Mahasarakham province. In the academic year 2022, using the Systematic Random Sampling method, the sample population was 300 people from sending online questionnaires (Google forms) through community networks and MCOs to 300 consumers, and 278 people or 83.4% returned the questionnaire. The data collection tool is a questionnaire for research purposes. On consumer attitudes and satisfaction of GOLD N health supplement products, the statistics used are mean and standard deviation. The results of the study showed that 1 Consumer demographics towards GOLG N health supplements consisted mainly of 181 females (65.10%) 2) Attitudes and satisfaction of consumers of GOLD N health supplements Overall, it was found that respondents had attitudes and satisfaction towards GOLD health supplements. GOLD N was the highest (= 4.51), and when considered separately, it appears that in terms of appearance, GOLD N (= 4.68), respondents had the highest level of attitude and satisfaction. The highest levels of attitude and satisfaction were in terms of benefits of GOLD N (= 4.48), satisfaction with GOLD N (= 4.46) and GOLD N (= 4.42), respectively.