A Comparative Study on the Historical Development of Advertising Education in China and Thailand
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This article uses Beredi (George Z.F. Bereday) The comparative research method analyzes the historical development of advertising education in China and Thailand, and compares the similarities and differences in the establishment time, professional scale, subject attributes, and curriculum changes of advertising majors in the development process of advertising education in the two countries. It is found that in the early stage of advertising education in the two countries, we draw lessons from the advertising education method in the United States, and the development of journalism is closely related to news communication. The time points in the four stages of the development of advertising education in the two countries are similar. There are also some differences in the development process of advertising education in the two countries. For example, the academic achievements of early advertising education in China are relatively rich, while the cooperation between advertising education and industry in Thailand is even earlier.
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