The Moderating and Mediating Effects of Art Major and Learning Enthusiasm on the Relationship Between Administration Factors and Teaching Quality : A Case Study of Guangzhou Academy of Fine Arts, Guangdong Province

บทคัดย่อ

         There are many papers on research of administuation factors and teaching quality about colleges and universities in the world, but there is not enough attention to art colleges and universities. Therefore, exploring how administuation factors affect the teaching quality  in art colleges and universities is currently needed.
        The objectives of this study were to: 1) prove that administration factors positively affect teaching quality. 2) prove that administration factors positively affect learning enthusiasm. 3) prove that learning enthusiasm positively affect administration factors. 4) prove that administration factors positively affect teaching quality via learning enthusiasm. 5) prove that the relation model of administration factors on teaching quality different between groups of majors in GAFAU.
        Population in this study were students in GAFAU in the academic year 2021. Sample were selected from population by using stratified sampling method. This study used a data questionnaire survey method for data collection, and 458 valid questionnaires were collected. The study used descriptive statistics and structural equation model (SEM), and data analysis was conducted using software such as SPSS, Amos and Jamovi.
       The research results showed that: Hypothesis1 was valid. Administration factors had positive effect on teaching quality; Hypothesis2 was valid. Administration factors had positive effect on learning enthusiasm; Hypothesis3 was valid. Learning enthusiasm had positive effect on teaching quality; Hypothesis4 was valid. Administration factors had indirect effect on teaching quality through learning enthusiasm; Hypothesis5 was invalid. The relationship models of administration factors affecting teaching quality in GAFAU had no difference between majors.