Agro-Tourism Promotion Guidelines of Local Administrative Organizations in the Central Chao Phraya River Basin Way of Life Tourism Development Zone

Abstract

          Food and Agriculture Organization of the United Nations or FAO has announced that by 2030, the world's population may fall into absolute poverty. Thus, at the ASEAN Foreign Ministers’ Retreat: AMM Retreat, FAO has been proposing a strategic plan for ASEAN tourism. This strategic plan has been focus on agro-tourism which is corresponds to Twenty-Year National Strategic Plan (2018 - 2037) and The Third National Tourism Development Plan (2023 - 2027). The main goal is to Transforming Thai Tourism for a Better Future. This research objective are (1) to study the agro-tourism promotion indicators, (2) to analyze the components of agro-tourism promotion, and (3) to present a guideline for agro-tourism promotion. Researcher using Mixed Methodology and data were collected by conduct qualitative data collection with key informants, which are administrators of local administrative organizations for 17 persons. And collecting survey data from officers who responsible for improving the quality of life and promoting agriculture of local government organizations, located in the Central Chao Phraya River Basin Lifestyle Tourism Development Zone. Consisted of Phra Nakhon Si Ayutthaya, Nonthaburi, Pathum Thani, Sing Buri and Ang Thong provinces, totaling 388 people. The results of the research were as follows. Agro-tourism promotion indicators include: Marketing, seeking tourist attractions, providing services, developing tourist attractions and management. Components of agro-tourism promotion found that the spatial context participation and the potential of agro-tourism of the community affects the promotion of agricultural tourism of the local government. Tourism promotion guidelines for agriculture consists of preparation procedure: is to prepare an action plan to promote agro-tourism development of tourist attractions farmer training Development of activities or tourism services Personnel Development and management of capital sources. Operating procedure: is to prepare a list of agricultural tourism attractions, innovation, facilitation care, security, competitive resource restoration, market creation, and public relations.