The Association of Demand for Services and Customer Behaviors in Choosing Transportation Suppliers at the First Thai–Lao Friendship Bridge, Nong Khai Province

Abstract

          This research aims to study the association between demand for services and customer behaviors in choosing transportation suppliers at the first Thai-Lao Friendship Bridge, Nong Khai Province. The research was designed to employ quantitative research methodology using questionnaire survey to gather necessary data from 400 existing customers using convenience sampling. The obtained data were processed, edited, and analyzed using descriptive and inferential statistics.
          The results of the research showed that 1. Users of freight forwarding companies
at the aforementioned permanent border crossings there is a need for freight forwarders to advertise in a variety of media with a fast workflow and provide services of the same standard on a regular basis 2. The service users of the freight forwarding company have behavior
of choosing the service from the price factor and the provision of tracking services and
a standard service 3. Testing the relationship between demand for freight forwarding companies and their behavior in choosing to use freight forwarding companies using the
Chi-Square Test, it was found that the service information factors There is a relationship with behavior in choosing to use the service of a freight forwarder. factors in choosing in terms of the number of times to use the service Product Warranty In terms of returning to use the service with the same company and in recommending other people to use the same service quality of service There is a relationship with behavior in choosing to use the service of a freight forwarder. factors in choosing The frequency of using the service in terms of the number of times to use the service service required and referring other people to use the same service Attitude towards trademarks There is a relationship with behavior in choosing to use the service of a freight forwarder. Familiarity with freight forwarding companies factors in choosing
The frequency of using the service in terms of the number of times to use the service service required and referring other people to use the same service Confidence in service There is
a relationship with behavior in choosing to use the service of a freight forwarder. factors in choosing Service frequency service required and referring other people to use the same service