The Process of Creating Social Innovation for The Conservation and Revitalization of Pakaoma Weaving in Ban Pakaow Community: Integration Through the Power of Baworn

Abstract

This research aims to: (1) Examine the current conditions, problems, and needs regarding the conservation and revitalization of Pakaoma weaving in Ban Pakaow Community, Ang Thong Province, Thailand, (2) Develop an appropriate process of social innovation for the conservation and revitalization of Pakaoma weaving and (3) Strengthen the power of Bowon network in driving the project for conserving and revitalizing Pakaoma weaving. This is qualitative research, using social innovation and the concept of Baworn as the research framework. The study area is Ban Pakaow Community. Key informants have been selected, totaling 25 people individuals (1) administrators, (2) community leaders, (3) local residents engaged in Pakaoma weaving, and (4) representatives from partner networks. Data were collected through in-depth interviews, organized group discussions and observation recording to implement the developing process of creating social innovation through purposive sampling, analyzed by content analysis, followed by descriptive narration. The findings of this research were as follows (1) Pakaoma weaving in Ban Pakaow Community is experiencing a severe crisis due to a decrease in new-generation weavers, insufficient market support, and a lack of systematic mechanisms for transferring local wisdom, (2) The appropriate social innovation creation process emphasizes participation from all sectors through the Power of Baworn and connection with online markets, which can establish sustainable mechanisms for conservation and revitalization and (3) Strengthening the Bowon network to concretely drive the conservation and revitalization projects by fostering robust cooperation within the community. The knowledge derived from this research is the PATTRARUJ Model, a systematic conceptual framework for sustainably preserving and revitalizing weaving wisdom. It integrates community empowerment with knowledge management, product development, marketing, and technology to preserve traditional values while simultaneously creating social and economic value.