การสำรวจการใช้ปัญญาประดิษฐ์เพื่อส่งเสริมความคิดสร้างสรรค์ในการเปลี่ยนไอเดียให้เป็นภาพและเสียง ของนักเรียนมัธยมศึกษาปีที่ 2 โรงเรียนจ่านกร้อง

Pattarporn Thamsuwan; Kullkanit  Thangngao; Wisanuporn  Aroonluck

Authors

Pattarporn Thamsuwan Department of Educational Technology and Communications Faculty of Education, Chulalongkorn University, Bangkok 10330, Thailand
Kullkanit Thangngao Department of Educational Technology and Communications
Wisanuporn Aroonluck School of Agricultural Technology, King Mongkut's Institute of Technology Ladkrabang

Keywords:

Contemporary Radio Drama, Nutrition, Older adults, TikTok

Abstract

This study aimed to 1) develop a contemporary radio drama series on the TikTok platform designed to promote nutritional well-being among older adults; 2) compare participants' health knowledge before and after exposure to the developed media; and 3) assess listener satisfaction with the radio drama. The study employed purposive sampling to select 75 older adults, aged 60–70, residing in the Bangkok metropolitan area. Participants were stratified into two distinct groups: an experimental group for media development trials (n=45) and a group designated for satisfaction assessment (n=30). Data were analysed using Mean, Standard Deviation, and t-tests. The research findings indicated that: 1) The developed contemporary radio drama received a quality assessment from five experts, rating its overall quality at the "highest" level of appropriateness. 2) A comparative analysis revealed that participants’ knowledge scores regarding nutritional health were significantly higher after listening to the drama compared to their pre-exposure scores, with statistical significance at the 0.05 level. 3) Overall, the participants reported the highest level of satisfaction with the contemporary radio drama regarding nutritional promotion on TikTok.

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