USAGE BEHAVIOR AND INFORMATION EVALUATION SKILL ON SOCIAL MEDIA OF THE ELDERLY IN BANGKOK
Keywords:
Elderly, Evaluation information skill, Social media, Social media using behaviorAbstract
The purposes of this research were to 1) study social media usage behavior of elderly in Bangkok,
2) study information evaluation skill on social media of elderly in Bangkok, and 3) compare the information evaluation skill on social media of elderly in Bangkok by gender, age, occupation, education level, and internet experience. The sample consisted of 378 elderly people who were members of the elderly club in Bangkok by multistage randomization. The tool employed for this study was test. The statistics used in analyzing the data were percentage, mean, standard deviation, t-test, and F-test. The results of the research were as follows: 1) Most of the elderly had social media usage behavior at a high level. When classified by aspect, it was found that the aspect with the highest average was the purpose of using social media, followed by the activities during using social media, and access to social media respectively. 2) Overall, the elderly's social media information evaluation skills were at a high level. The highest level aspect is reliability, accuracy, currency and relevance respectively. 3) There was a statistically significant difference in social media information evaluation skills at the .05 level between elderly with different gender, age, occupation, and internet experience. The elderly with different education levels had no difference in social media information evaluation skills.
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