Online Social Media Literacy Skills of Undergraduates in Autonomous Universities in Bangkok
Keywords:Media Literacy Skill, Social Media, Undergraduates
The purpose of this research was to 1) study the behavior of using social media of undergraduates in autonomous university in Bangkok, 2) assessing social media literacy skills of undergraduates in autonomous university in Bangkok, and 3) compares social media literacy skills of undergraduates in autonomous university in Bangkok classified by gender, education year level, GPA and parent's income. By using quantitative research methods, the sample group used in this research was 400 undergraduates in autonomous university in Bangkok. Using a quota sampling, the data collection tools were social media literacy skills quizzes. The statistics used for data analysis were frequency, mean, percentage standard deviation and test the hypothesis with T-test and F-test at 0.05 level of significant. The results showed that 1) the overall media literacy skills of the students were at a medium level. 2) The analysis from hypothesis test revealed that gender did not significantly affect social media literacy skills. Education year level, GPA, and parent’s income significantly impacted social media literacy skills at 0.05 level of significant.
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