The Causal Relationship Model of Psycho-Social Factors Helping Behavior of Undergraduate Student
Keywords:
Helping, modeling, intrinsic motivation, self-regulationAbstract
The objective of this study was to empirically validate the causal relationship model of psycho-social factors on helping behavior. The sample consisted of 496 undergraduate students who studied in Thailand. Proportion stratified random sampling was used. Questionnaires were used to collect data, with Cronbach’s alpha coefficient between 0.76 - 0.90. Data were analyzed by structural equation modeling technique. The result showed that the proposed model fitted with the empirical data (𝜒2 = 121.37, df = 53, p = 0.00, 𝜒2/df = 2.29, SRMR = 0.03, RMSEA = 0.053, CFI = 0.99, GFI = 0.96, AGFI = 0.93). The results of path analysis showed that 1) Modeling had positive and direct effected on helping behavior (β = 0.48, p < 0.05). 2) intrinsic motivation had positive and direct effected on helping behavior (β = 0.40, p < 0.05) and self-regulation had positive and direct effected on helping behavior (β = 0.33, p < 0.05). Suggestions from the research which show that modeling, intrinsic motivation and self-regulation had positive and direct effected on helping behavior, such findings serve as guidelines for relevant agencies such as the Ministry of Higher Education, Science, Research and Innovation to set policies for the university to cultivate good role model, intrinsic motivation and self-regulation to serve as a guideline for promoting the development of helping behavior others further.
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