Antecedent and Consequence of Wellness Tourism Engagement among Generation Y Tourists

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Chaiyut Tawharanurak


The objective of this study was to examine the structural equation modeling of antecedent and consequence of wellness tourism engagement of tourists. The sample consisted of 421 generation Y tourists. The research instrument used six summated rating scale, with reliabilities between 0.87 to 0.93, and factor loadings between 0.51 to 0.86 . Data were analyzed by structural equation modeling analysis. The results revealed that the proposed model was fitted with the empirical data; and found that 1) tourist motivation and wellness tourism facility had direct effect on wellness tourism engagement 2) tourist motivation and wellness tourism engagement had direct effect on well-being and 3) tourist motivation and wellness tourism facility had indirect effect on well-being via wellness tourism engagement. The implication of this study should promote the tourist motivation and facility, that encourage wellness tourism engagement and develop well-being of generation Y tourist.


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Tawharanurak, C. (2022). Antecedent and Consequence of Wellness Tourism Engagement among Generation Y Tourists. Journal of Behavioral Science for Development, 14(1), 19–37. Retrieved from
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