Antecedent and Consequence of Wellness Tourism Engagement among Generation Y Tourists
Keywords:
wellness tourism, engagement, tourist, generation YAbstract
The objective of this study was to examine the structural equation modeling of antecedent and consequence of wellness tourism engagement of tourists. The sample consisted of 421 generation Y tourists. The research instrument used six summated rating scale, with reliabilities between 0.87 to 0.93, and factor loadings between 0.51 to 0.86 . Data were analyzed by structural equation modeling analysis. The results revealed that the proposed model was fitted with the empirical data; and found that 1) tourist motivation and wellness tourism facility had direct effect on wellness tourism engagement 2) tourist motivation and wellness tourism engagement had direct effect on well-being and 3) tourist motivation and wellness tourism facility had indirect effect on well-being via wellness tourism engagement. The implication of this study should promote the tourist motivation and facility, that encourage wellness tourism engagement and develop well-being of generation Y tourist.
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