Antecedent and Consequence of Wellness Tourism Engagement among Generation Y Tourists

Main Article Content

Chaiyut Tawharanurak

Abstract

The objective of this study was to examine the structural equation modeling of antecedent and consequence of wellness tourism engagement of tourists. The sample consisted of 421 generation Y tourists. The research instrument used six summated rating scale, with reliabilities between 0.87 to 0.93, and factor loadings between 0.51 to 0.86 . Data were analyzed by structural equation modeling analysis. The results revealed that the proposed model was fitted with the empirical data; and found that 1) tourist motivation and wellness tourism facility had direct effect on wellness tourism engagement 2) tourist motivation and wellness tourism engagement had direct effect on well-being and 3) tourist motivation and wellness tourism facility had indirect effect on well-being via wellness tourism engagement. The implication of this study should promote the tourist motivation and facility, that encourage wellness tourism engagement and develop well-being of generation Y tourist.

Downloads

Download data is not yet available.

Article Details

How to Cite
Tawharanurak, C. (2022). Antecedent and Consequence of Wellness Tourism Engagement among Generation Y Tourists. Journal of Behavioral Science for Development, 14(1), 19–37. Retrieved from https://so02.tci-thaijo.org/index.php/JBSD/article/view/251008
Section
Research Article

References

Aungsuchoti, S., Wijitwanna, S., & Pinyopanuwat, R. (2011). Sathiti wikhro̜ samrap kānwičhai thāng sangkhommasāt læ phrưttikam sāt : Theknik kānchai prōkrǣm LISREL [Statistical analysis for social and behavioral sciences research: LISREL program technique] (3rd ed.). Bangkok: CDMKprinting.

Ballantyne, R., Packer, J., & Falk, J. (2011). Visitors’ learning for environmental sustainability:

Testing short-and long-term impacts of wildlife tourism experiences using structural

equation modeling. Tourism Management, 32(6), 1243-1252. https://doi.org/10.1016/j.tourman.2010.11.003

Brodie, R. J., Hollebeek, L. D., Jurić, B., and Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271. https://doi.org/10.1177/1094670511411703

Campón-Cerro, A. M., Di-Clemente, E., Hernández-Mogollón, J. M., & Folgado-Fernández, J. A. (2020). Healthy water-based tourism experiences: Their contribution to quality of life, satisfaction and loyalty. International Journal of Environmental Research and Public Health, 17(6), 1961. https://doi.org/10.3390/ijerph17061961

Cavagnaro, E., Staffieri, S., & Postma, A. (2018). Understanding millennials’ tourism experience: Values and meaning to travel as a key for identifying target clusters for youth (sustainable) system. Journal of Tourism Futures, 4(1), 31-42. https://doi.org/10.1108/JTF-12-2017-0058

Chou, S. Y. (2012). Millennials in the workplace: A conceptual analysis of millennials’ leadership and followership styles. International Journal of Human Resource Studies, 2, 71-83. https://doi.org/10.5296/ijhrs.v2i2.1568

Chulalongkorn University Intellectual Property Institute. (2017). Rāingān kān wikhro̜ nǣonōm theknōlōyī læ ʻutsāhakam : ʻUtsāhakam kānthō̜ngthīeo klum rāidai dī læ thō̜ngthīeo chœ̄ng sukkhaphāp [Technological and industrial trend analysis report: Affluent, medical and wellness tourism]. Bangkok: Chulalongkorn University.

Deci, E. L., & Ryan, R. M. (2000). The “what” and “why” of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11, 227-268. https://doi.org/10.1207/S15327965PLI1104_01

Diener, E. (1984). Subjective well-being. Psychological Bulletin, 95(3), 542-575. https://doi.org/10.1037/0033-2909.95.3.542

Diener, E., Lucas, R. E., & Oishi, S. (2002). Subjective well-being: The science of happiness and life satisfaction. In C. R. Snyder, & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 463-473). New York: Oxford University Press.

Farkić, J., & Taylor, S. (2019). Rethinking tourist wellbeing through the concept of slow adventure. Sports, 7(8), 190. https://doi.org/10.3390/sports7080190

Hernández-Mogollón, J. M., Di-Clemente, E., & Campón-Cerro, A. M. (2020). Culinary travel experiences, quality of life and loyalty. Spanish Journal of Marketing, 24(3), 425-446. https://doi.org/10.1108/SJME-11-2019-0094

Jenkins, M., Mackenzie, S. H., Hodge, K., Hargreaves, E. A., Calverley, J. R., & Lee, C. (2021). Physical activity and psychological well-being during the COVID-19 lockdown: Relationships with motivational quality and nature contexts. Frontiers in Sports and Active Living, 3, 637576. https://doi.org/10.3389/fspor.2021.637576

Keadplang, K. (2019). An increased business opportunity of wellness tourism as premium tourist destination in Asian countries. Journal of Cultural Approach, 20(37), 102-109. https://so02.tci-thaijo.org/index.php/cultural_approach/article/view/184125

Kim, E., Chiang, L., & Tang, L. (2017). Investigating wellness tourists’ motivation, engagement, and loyalty: In search of the missing link. Journal of Travel & Tourism Marketing, 34(7), 867-879. https://doi.org/10.1080/10548408.2016.1261756

Kim, H., Lee, S., Uysal, M., Kim, J., & Ahn, K. (2015). Nature-based tourism: Motivation and subjective well-being. Journal of Travel & Tourism Marketing, 32, S76-S96. https://doi.org/10.1080/10548408.2014.997958

Konu, H. (2015). Developing a forest-based wellbeing tourism product together with customers – An ethnographic approach. Tourism Management, 49, 1-16. https://doi.org/10.1016/j.tourman.2015.02.006

Konu, H., Tuohino, A., & Komppula, R. (2010). Lake Wellness – A practical example of a new service development (NSD) concept in tourism industries. Journal of Vacation Marketing, 16(2), 125-139. https://doi.org/10.1177/1356766709357489

Lee, P. C., Lee, M. J., & Cheng, T. (2019). Importance of wellness concepts in the hotel industry: Perspectives from the millennials. Journal of Quality Assurance in Hospitality & Tourism, 20(6), 729-752. https://doi.org/10.1080/1528008X.2019.1616041

Li, M., & Cai, L. A. (2012). The effects of personal values on travel motivation and behavioral intention. Journal of Travel Research, 51, 473-487. https://doi.org/10.1177/0047287511418366

Mihaela, T. A. I., & Maria-Cristina, I. (2016). Generation Y’s work values and their impact on the hospitality industry. Cactus Tourism Journal, 14(2), 5-11. http://oaji.net/articles/2019/2340-1548934042.pdf

Milyavskaya, M., & Koestner, R. (2011). Psychological needs, motivation, and well-being: A test of self-determination theory across multiple domains. Personality and Individual Differences, 50, 387-391. https://doi.org/10.1016/j.paid.2010.10.029

Pontin, E., Schwannauer, M., Tai, S., & Kinderman, P. (2013). A UK validation of a general measure of subjective well-being: The modified BBC subjective well-being scale (BBC-SWB). Health and Quality of Life Outcomes, 11, 150. https://doi.org/10.1186/1477-7525-11-150

Pyöria, P., Ojala, S., Saari, T., & Järvinen, K. (2017). The Millennial generation: A new breed of labour? SAGE Open, 2017, 1-14. https://doi.org/10.1177/2158244017697158

Qiu, M., Sha, J., & Scott, N. (2021). Restoration of visitors through nature-based tourism: A systematic review, conceptual framework, and future research directions. International Journal of Environmental Research and Public Health, 18, 2299. https://doi.org/10.3390/ijerph18052299

Saayman, M., Li, G., Uysal, M., & Song, H. (2018). Tourist satisfaction and subjective wellbeing: An index approach. International Journal of Tourism Research, 20(3), 388-399. https://doi.org/10.1002/jtr.2190

Sirgy, M. J., Kruger, P. S., Lee, D., & Yu, G. B. (2011). How does a travel trip affect tourists’ life satisfaction? Journal of Travel Research, 50(3), 261-275. https://doi.org/10.1177/0047287510362784

Song, H., Li, G., Van der Veen, R., & Chen, J. L. (2010). Assessing mainland Chinese tourists’ satisfaction with Hong Kong using the tourist satisfaction index. International Journal of Travel Research, 50(3), 261-275. https://doi.org/10.1002/jtr.801

Tabachnick, B. G., & Fidell, L. S. (2013). Using multivariate statistics (6th ed.). Boston: Pearson.

Tang, I. L. F., Chan, G. S. H., Tan-Chew, T., & Leung, R. W. (2018). Understanding generation Y’s favorite spa scent, spa food versus spa service experience. Journal of Tourism & Hospitality, 7(4), 374. https://doi.org/10.4172/2167-0269.1000374

Thal, K. I., & Hudson, S. (2019). A conceptual model of wellness destination characteristics that contribute to psychological well-being. Journal of Hospitality & Tourism Research, 43(1), 41-57. https://doi.org/10.1177/1096348017704498

VO, N. T., Chovancová, M., & Tri, H. T. (2020). The impact of e-service quality on the customer satisfaction and consumer engagement behaviors toward luxury hotels. Journal of Quality Assurance in Hospitality & Tourism, 21(5), 499-523. https://doi.org/10.1080/1528008X.2019.1695701

Waterman, A. S. (1993). Two conceptions of happiness: Contrasts of personal expressiveness (eudaimonia) and hedonic enjoyment. Journal of Personality and Social Psychology, 64(4), 678-691. https://doi.org/10.1037/0022-3514.64.4.678

Wheatley, D., & Bickerton, C. (2019). Measuring changes in subjective well-being from engagement in the arts, culture and sport. Journal of Cultural Economics, 43, 421-442. https://doi.org/10.1007/s10824-019-09342-7

Xu, F, Bai, Y., & Li, S. (2020). Examining the antecedents of brand engagement of tourists based on the theory of value co-creation. Sustainability, 12, 1958. https://doi.org/10.3390/su12051958

Xu, H., Yuan, M., & Li, J. (2019). Exploring the relationship between cycling motivation, leisure benefits and well-being. International Review for Spatial Planning and Sustainable Development, 7(2), 157-171. https://doi.org/10.14246/irspsda.7.2_157

Yukitphuti, W. (2016). Patčhai thī mī phon tō̜ khwām phūkphan nai ʻǣp phlikhēchan LINE khō̜ng phūchai ngān nai Krung Thēp Mahā Nakhō̜n [Factors affecting the engagement of LINE customers in Bangkok] (Master’s thesis). National Institute of Development Administration, Bangkok.

Yusof, M. F. M., Kamarudin, L. M., Patwary, A. K., & Mohamed, A. E. (2021). Measuring revisit intention of domestic tourists in Langkawi UNESCO Global Geopark, Malaysia: A road to sustainable tourism. Journal of Environmental Management and Tourism, 12(4), 1052-1063. https://doi.org/10.14505//jemt.v12.4(52).18