รูปแบบและกระบวนการให้ความช่วยเหลือสัตว์: กรณีศึกษาการให้ความช่วยเหลือสัตว์ผ่านสื่อออนไลน์

Abstract

This dissertation aims to find outlines and processes, in addition, to identifying the related factors linked to animal helping behavior. Also, to determine the outcomes at a personal level. Furthermore, to maintain and promote animal helping behavior. There are 3 key informants. First, the posts related to, a webpage on Facebook. Second, 5 people who help animals and then post related information on Facebook. The last one is 7 people who help animals with and without posting related information on Facebook. This study uses Case Study methodology, an intrinsic case, an In-Depth Interview method, a Documentary Study, and a Triangulation technique.

            The results of this study have 3 parts related to the objectives. For the first objective, there are 3 outlines. 1) Likers and Sharers: people who like and share public posts, 2) Content makers: people who create new content about stray dogs and cats on a related webpage on Facebook, 3) Activity-creators: people who create new activities for everyone to join and help animals. For the second objective, there are 3 processes. 1) The beginning stage of finding animals, 2) The helping stage, and 3) The following-up stage. There are 2 factors, a personal factor and an environmental factor. Also, there are 2 outcomes at the personal level which are the happiness outcome and the intention to do it again. For the last objective, there are 5 simple ways which are 1) To support people who help animals in several ways, 2) To create a communication for animal helpers, 3) To be a role model, 4) To teach them while they are young, 5) To publish books about helping animals