Information Exposure Behaviors Image Perceptions and Expecttions Toward the Thai Red Cross Society, Rayong Province of the Stakeholder Groups

Abstract

     The objective of this research was to study the information perception behavior, image perception, and expectations toward the Thai Red Cross Society, Rayong Province, among stakeholders. This was a quantitative study using a survey method to collect data at a single point in time. The study targeted both male and female residents aged 15 years and above who live in Rayong Province and have previously been exposed to information about the Thai Red Cross Society, Rayong Province. A total of 400 respondents were selected from Facebook platform users through simple random sampling, quota sampling, and accidental sampling techniques. Statistical tools used for data analysis included One-Way ANOVA and Pearson’s Correlation Coefficient.

         The findings revealed that the majority of respondents were female, aged between 26–35 years, held a bachelor's degree, engaged in private business or trade, and had an average monthly income of 10,000–30,000 Baht. Their information perception behavior indicated that they were highly aware of the monthly mobile blood donation schedules organized by the Rayong Provincial Red Cross Chapter. The perception of the organization’s image, particularly in terms of organizational management, was rated at the highest level. Similarly, expectations regarding blood services provided by the Thai Red Cross Society, Rayong Province, were also at the highest level.

    The hypothesis testing results showed the following: 1)  The People with different demographic characteristics exhibited different levels of information perception behavior regarding the Thai Red Cross Society, Rayong Province 2) Information perception behavior had a positive correlation with the image perception of the Thai Red Cross Society, Rayong Province 3) Image perception had a positive correlation with expectations toward the Thai Red Cross Society, Rayong Province 4) Information perception behavior had a positive correlation with expectations toward the Thai Red Cross Society, Rayong Province.                  All correlations were statistically significant at the 0.01 level and were positively related.