Guidelines for Developing Tourism with Community Participation in the Area of Huai Nong Rong Reservoir Area Kabok Tia Community, Noen Kham District, Chai Nat

Abstract

       This research aims to 1) Investigate the level of community engagement in tourism development in the Khok Teiya community within the Huai Nong Rong Reservoir, Noen Kham District, Chai Nat Province. 2) Propose community-engaged tourism development guidelines in the Huai Nong Rong Reservoir, Kabok Tia Community, Noen Kham District, Chai Nat Province, using a case study approach focusing on the Huai Nong Rong Reservoir. The research methodology employed a mixed-method approach, combining quantitative and qualitative research. The sample population consisted of key personnel from state agencies involved in tourism development in Khok Teiya Subdistrict, including  community leaders,  community members actively engaged, entrepreneurs operating within the Huai Nong Rong Reservoir, and 400 residents of the Kabok Tia Community. Data collection utilized questionnaires and interviews.

The research findings that 1) the level of community engagement in tourism development in the Kabok Tia community within the Nong Rong Reservoir Basin, Noen Kham District, Chai Nat Province, is highest in terms of participation in benefits ( x ̅=4.3, S.D.=0.61), followed by participation in operations ( =4.31, S.D.=0.68), decision-making ( x ̅=4.2, S.D.=0.63), and evaluation ( x ̅= 4.26, S.D.=0.72), respectively. 2) The study also found that the community of Kabok Tia is actively involved in decision-making for the development of tourist attractions in Chai Nat Sea, improving it into a tourist destination. In terms of operations, the villagers of the Kabok Tia community jointly open businesses selling food and providing recreational services to tourists. Regarding benefits, business operators benefit financially from trading goods and services, including recreational facilities for tourists. In terms of evaluation, the local administration of Kabok Tia regularly holds meetings to monitor annual outcomes.