Risk Analysis of Community Enterprise, Beautiful Chicken Conservation and Development Group In Ban Du Subdistrict, Mueang Chiang Rai District Chiang Rai

Abstract

The purpose of this study was  To study the internal control system of Community Enterprise, Beautiful Chicken Conservation and Development Group.  and to analyze the risks of Community Enterprise, Beautiful Chicken Conservation and Development Group Ban Du Subdistrict, Mueang Chiang Rai District Chiang Rai The population and the sample were 10 members of Community by participatory observation.  in-depth interview  group chat

            The study found that Strategic Risk Factors is that the human resource management strategy is not as efficient as it should be Because some members may have done the wrong breeding process. Members still lack knowledge and understanding in farming, thus causing the breeding process to be slow. General customers and customers in the community still want beautiful chicken breeds. resulting in a relatively high price and conservation for future generations. Currently, there are many new Cultivators emerging. Giving customers the opportunity to choose a variety of beautiful chicken breeds. resulting in higher market competition Strategies should be added to allow members to study popular behaviors of consumers and apply them to the times.

            Operational risk factors Chicken is a poultry that is prone to disease during the rainy season. And if there is a natural disaster, it may cause power outages, which is a problem in raising beautiful chickens. And if technology is introduced to help produce electricity, such as installing solar cells for farming, the farming problems will be reduced.

            Financial risk factors include prices of animal feed and animal drugs. the price is quite high Continuing due to the epidemic situation of COVID-19 in the past year causing the price of beautiful chicken breeds and the market demand to decrease resulting in lack of financial liquidity Therefore, it should be supported by government funding sources. To have working capital and interest free It generates more profit and can be allocated equally to members.

          Regulatory risk factors include work processes that do not comply with agreements within the group. Because the time allocation of members is still a problem.