Development and cost-return of tie-dye jewelry products Ban Thung Hong, Thung Hong Sub-district, Mueang District, Phrae Province

Abstract

The study of development and cost-return study of tie-dyed jewelry products at Ban Thung Hong, Thung Hong Sub-district, Muang District, Phrae Province was aimed at developing and studying consumer satisfaction toward tie-dyed jewelry products. dyed and to study the cost and return of tie-dyed jewelry products, Ban Thung Hong, Thung Hong Subdistrict, Mueang District, Phrae Province. The sample group used in the study was 400 respondents. The statistics used to analyze the data were percentage, value mean, standard deviation

          The study found that Satisfaction towards tie-dye jewelry products in general was at a high level ( = 4.38). When considering each aspect, it was found that the aspect with the highest average was product aspect ( = 4.41. ), followed by distribution channel ( = 4.39), marketing promotion ( = 4.36) and price ( = 4.35). Dyeing necklace Type 1 Total cost 60 baht Necklace Type 2 Total cost 61 baht Earring Type 1 Total cost 54 baht Earring Type 2 Total cost 46.25 baht The return on investment (ROI) obtained from investing in Jewelry products from tie-dye fabric Necklace type 1 is 65.00 percent, necklace type 2 is 29.51 percent, earring type 1 is 27.78 percent and earring type 2 is 58.92 percent.