The Product development and Cost Study of cookie banana flour Ban In Du Sub-district, Mueang Chiang Rai District Chiang Rai

Abstract

The purpose of this study was to develop and study consumer satisfaction regarding banana cookie dough products. and to study the cost and selling price of banana cookie dough products. The samples used in this study were general consumers in Ban Du Subdistrict Mueang Chiang Rai District Chiang Rai Province, totaling 400 people, using a specific sample group. By considering the interest of the sample. The questionnaire was used as a tool for collecting data. Descriptive statics were used to analyze the data. The results showed that Satisfaction with product development of banana flour cookies The overall picture was at the highest level (=4.83) when considering each aspect. It was found that the side with the highest average was product side unique specific texture with the aroma of bananas (=4.86), followed by packaging There is a message showing the production date and expiration date clearly (=4.85). There is an interesting promotion (=4.83) in terms of distribution channels. There are online sales via Facebook page (=4.83) and the price has a clear price that is appropriate (=4.79). The total cost of banana cookie dough products is 422.93 baht, an average of 26.46 baht per bag. Selling price to get 20% profit from cost price, selling price must not be less than 31.75 baht/bag, therefore setting the selling price at 39 baht per bag.