Development and Design of Woven Fashion Garments of the Tai Lue Ethnic Group Chiang Khong District, Chiang Rai Province

Abstract

The purpose of this study was to evaluate the development and design of Tai Lue woven fashion dress. and to study the satisfaction towards the Tai Lue woven fashion dress. by studying the sample group Consumers interested in woven products in Chiang Rai The satisfaction data was collected using an online questionnaire of 400 people and the evaluation results were collected. Data were analyzed by descriptive statistics, i.e., percentage, mean and standard deviation. The results showed that Most of the respondents were LGBTQ+, aged between 21-30years, mostly students/students. Studying at an associate's degree or equivalent The overall evaluation of the development and design of Tai Lue woven fashion garments was at the highest level (=4.63). When considering each aspect, it was found that the aspect with the highest average was artistic beauty (=4.62) followed by role models and culture (=4.61) and in terms of material and economic properties (=4.60) Satisfaction with Tai Lue fashion dress Overall, it was at the highest level (=4.61) When considering each aspect, it was found that the aspect with the highest average was the product aspect (=4.65) followed by the distribution channel marketing promotion (=4.61) and price (=4.56)