Product Development of Essential Oils from Roasted Chrysanthemum and Fresh Pandan in Chiang Rai

Abstract

The objective of this research was to study the product development of essential oils from dried chrysanthemum and fresh pandan leaves. and to study the satisfaction towards product development of essential oils from dried chrysanthemum and fresh pandan leaves. in Chiang Rai the sample group used in the study was 100 people. The study used data collection methods. by surveying and answering questionnaires Most of the respondents were female, aged 20 years and over, most of them were single. have a bachelor's degree or equivalent Have a student / student occupation with income less than 5,000 baht, most of them never buy perfumes that are made from nature.

the development of chrysanthemum raw materials and pandan leaves to make essential oils make a new scent Make it unique It was found that consumers wanted to buy a size 8 ml. price of 69 baht, representing 37.50%. The number of wanting to buy 1 piece, accounting for 48.50% and buying was fresh pandan essential oil. accounted for 52.25 percent.

The overall satisfaction with the product development of essential oils was at a high level (= 4.28). Considering that, it was found that the items with the highest mean were functional aspects and compartments. In terms of distribution, distribution channel (= 4.33) followed by price aspect (= 4.32) and appearance aspect, fresh pandan essential oil. (= 4.22)