Product Development of Hmong Embroidered Coin Purse, Ban Pha Mi, Na Rai Luang Sub – District Song Khwae District, Nan Province

Abstract

This research on Hmong embroidered coin purse product development Ban Pha Mee, Na Rai Luang Sub – District, Song Khwae District, Nan Province is aimed to study the development of Hmong embroidered coin purse. To research consumer satisfaction with Hmong embroidered coin purse. A total of 400 consumers participated in the survey, all of them were interested in Hmong embroidered coin purses. Online questionnaires are used as research instruments. The data was analyzed using mean and standard deviation statistics.

The results revealed that;

1. Hmong embroidered coin purse development Originally, the coin purse was a bag with a unique pattern. There isn't much of a distinction between them; they're both zip-top squares. The research team designed a coin purse in a variety of shapes and sizes, such as rectangle, circle, and triangular shapes. Make the bag's pattern more modern and beautiful by using embroidered Hmong cloth. To reach a greater number of customers.
2. The analysis of consumer satisfaction with Hmong embroidered coin purse revealed that consumer satisfaction with Hmong embroidered coin purse was high an average of 4.28, When each aspect was considered, it was discovered that the aspect with the highest average was the product's distribution channel (an average of 4.32), followed by the product's usage (an average of 4.30), the product's price (an average of 4.27), and the product's style (an average of 4.22).