Costs, Returns and Product Development of Japanese Fabric Bags at Ban Muang Ruang, Maekon Sub-District, Mueang District, Chiang Rai Province

Abstract

The purpose of this research is to develop a product in the form of a Japanese cloth bag. To study the cost of making a Japanese cloth bag and to study consumer satisfaction the sample group used in the study was There were 400 people who were interested in Japanese cloth bags in Chiang Rai Province. The study used data collection methods by questionnaire design. By collecting data from June to September 2021

The results showed that;

1. Japanese cloth bag design the shape that has been designed is a new and more modern shape. The pattern is more beautiful and distinctive than the traditional Japanese cloth bag, but still retains the uniqueness of the original cloth bag.
2. The cost of Japanese cloth bags the direct raw materials are 620 baht and the production cost is 95 baht, including the total cost of producing bags / 1 bag is 715 baht, so the profit per piece is 285 baht.
3. Satisfaction with the design of Japanese cloth bags are as follows:
   1. Product side Overall, it was at a very good level (= 4.20). The item with the highest average value was the product being exquisite (= 4.44), followed by the novelty shape (=4.37), and the product was of a suitable size, with usage (= 4.36).
   2. The overall creativity aspect was at a very good level (=4.34). The item with the highest average value was the product having a beautiful appearance (= 4.37), followed by the product that was featured in the work piece, clearly (=4.36) and the product has a modern design (= 4.29).
   3. Overall usage aspect was at very good level (=4.34). The item with the highest average value was used as a souvenir or souvenir (=4.36), followed by the product with appropriate size. (= 4.33) and the product can be loaded in many ways (= 4.29).
   4. The overall price aspect is at a good level (=4.27). The product is of the right size and the product can fit many items with the same average value (= 4.27).
   5. The overall distribution channel was at a very good level (=4.31). The item with the highest average was having a distribution channel through the website (=4.34), followed by being able to design a bag. (= 4.32) and can know the details before making a purchase (= 4.27).