Satisfaction Study on the Development of Drawstring Bags from Colored Cotton in Chiang Rai

Abstract

The objectives of this research were to study the satisfaction in the development of a product design of a colored cotton drawstring bag. The sample group used in this study were general population of interest was 400 people. The research instrument was a questionnaire. The data was collected from June 2021 to September 2021.

The results showed that

1. Satisfaction with design and development of cotton drawstring bags 1) In terms of patterns, it was found that the patterns were beautiful. At a high level (= 4.44). The pattern is novel, interesting, at a high level (= 4.47). The pattern is modern. At a high level (= 4.37) 2) In terms of use, it was found that it could be used to pack various jewelry items. At a high level (= 4.42) Used as a souvenir at a high level  = 4.49) Used as a shoulder bag or another accessory. At a high level ( = 4.40) 3 on the price aspect, it was found that the price and quality were appropriate. At a high level (= 4.18), the price is reasonable for the raw materials used in production at a high level (= 4.28), the price can be tangible at a high level (= 4.27) 4) the color and the use of materials found that the materials used were suitable At a high level (= 4.39) The color of the product is outstandingly beautiful, attractive, at a high level  ( = 4.44).
2. Design and development of drawstring bags by applying cotton milling techniques to design patterns and exotic colors to add value to products. It was found that in terms of purchasing behavior, that consumers chose to buy drawstring bags made from etched cotton fabrics with wavy patterns more. accounted for 37.50%, followed by fireworks. accounted for 27.25 percent and cloud pattern accounted for 18.25 percent, choosing to buy through Facebook the most, accounting for 65.25 percent. The number of drawstring bags made of colored cotton fabrics that most consumers want to buy is 1 piece, representing a hundred. 41.00 each, in the price range between 50 - 100 baht, representing 50.75 percent. The color tones that most consumers want to buy are blue-blue tones, representing 21.50 percent.