A Study on the Satisfaction of Respondents to Sa Paper Handicraft Products

Abstract

This research aimed to develop handicraft products of saa paper. To study consumer behavior towards making decision to buy mulberry paper handicrafts. And study the satisfaction of those interested in handicraft products in Chiang Rai the sample groups used in this study are the general public is interested in handicrafts from Saa paper. In Chiang Rai, 200 people collected data by using an online questionnaire.

Product development from mulberry paper handicrafts with traditional wisdom to develop to come to modern wisdom there is a harmonious blend of traditional styles and styles. Quality and value to be new from the use of patterning techniques to enhance the beauty and add new options for consumers.

Consumer Behavior on Making Decision to Buy Saa Paper Handicrafts There is a need to buy Autumn Wallpapers Moderate There is a need to buy a few star lamps. At a moderate level and there was a desire to buy a handmade magic book Moderate the main purpose that consumers buy products is the eye-catching pattern. The value of the product that the consumer makes a purchase is moderate and consumers are demanding to buy online, and in-store Accounted for 44.00 percent.

Satisfaction of respondents to Sa paper handicraft products Overall, it was at a high level ( =3.54). When considering each aspect, it was found that the satisfaction with the mulberry paper products in all aspects, it is at a very high level. On the other hand, the product was aesthetically pleasing with the highest average satisfaction with the mulberry paper product (=3.69), followed by the product with suitable size and form (=3.55), and the product being cost-effective, and the product is reasonably priced with the least average (=3.51).