Study of Cost and Return for Hmong Ethnic Embroidery Patterns Ban Wiang Mok, Huai So Sub-District, Chiang Khong District, Chiang Rai Province

Abstract

This research aimed to 1) develop and design the embroidery patterns of the Hmong ethnicity 2) to study cost and return of Hmong ethnic embroidery products and  3) to study of customer satisfaction on Hmong ethnic embroidery products. The sample consisted of 10 participants who were embroiderer in Hmong ethnic embroidery Ban Wiang Mok, Huai So Subdistrict, Chiang Khong District Chiang Rai Province. The interviews and questionnaires were used to data collection.

The results of the research were as follows: 1) Development of Hmong ethnic embroidery patterns There are a variety of embroidery designs mixed with various patterns. To match with traditional patterns more colors have been used to add color to the floral, spiral and cross patterned fabrics. 2) Cost and Return of Hmong Ethnic Embroidery Products Cost of product: Hmong ethnic shirt per 1 piece, average is 948.33 baht, return 1,500 baht, profit is 551.66 baht, product cost of Hmong ethnic skirt per 1 piece, average is 1,626.25 baht, return is 3,125.00 baht, and profit is 1,498.75 baht. Equal to 532.50 baht, return 950 baht, profit 217.50 baht, product cost of Hmong ethnic bag per 1 piece, average is 495.00 baht, return 600.00 baht, profit 105 baht. And 3) Satisfaction in the development and design of Hmong embroidery patterns the overall picture was at the highest level ( =4.53). When considering each aspect, it was found that the areas with the highest average were artistic beauty ( =4.60), followed by material quality and suitability. Culture ( =4.50)