Product Development of Hand-Woven Cotton Bags Ban Nong Bua Sarai, Si Tham Sub-District, Mae Suai District, Chiang Rai Province

Authors

  • Pattra Techatanaset Assistant Professor, Accountancy Program, Faculty of Business Administration, King Mongkut’s University of Technology North Bangkok
  • Pimpaka Kasmanee Youth Volunteers in Research Development
  • Kanyarat Laoprasert Youth Volunteers in Research Development

Keywords:

Product development, Satisfaction, Cotton bag products

Abstract

This research aims to develop a product of hand-woven cotton bags. And study the satisfaction of those interested in hand-woven cotton bags Ban Nong Bua Sarai Weaving Group, Si Tham Sub-district, Mae Suai District, Chiang Rai Province The samples used in this research are 100 people were interested in hand woven cotton bags. The research tool was questionnaire. The statistics used to analyze the data are mean, standard deviation.

The research results were found that

Most people interested in hand-woven cotton bags are female. Aged between 36-45 years, working as a farmer. Most of the interested people have bought/have used hand-woven cotton bags. Development of hand-woven cotton bags A new hand-woven bag has been developed. To have more variety Make the pattern beautiful and create a unique identity

Satisfaction with the development of hand-woven cotton bags Product aspect the overall picture is very level. When considering each of these points, the product is suitable for use. The average of satisfaction was the most in terms of price and the overall level was high. When each item was considered, the price was suitable for the size. Has the highest average of satisfaction the overall design aspect is at a high level. When considering each of these points, it was found that the material used in the design and development work was made of cotton. Has the highest average of satisfaction Promotion The overall picture is very level. When considering each of the points, it is found that the consumer discount has the highest average of satisfaction

References

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Fuller, G.W. (1 9 9 4). New Product Development from Concept to Marketplace. CRCPress, Inc. USA: Boca Raton, Florida.

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Published

2022-12-22

How to Cite

Techatanaset, P., Kasmanee, P., & Laoprasert, K. . (2022). Product Development of Hand-Woven Cotton Bags Ban Nong Bua Sarai, Si Tham Sub-District, Mae Suai District, Chiang Rai Province. The Journal of Accounting Review Chiang Rai Rajabhat University, 5(1). retrieved from https://so02.tci-thaijo.org/index.php/JAR_CRRU/article/view/259778

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Section

Research Articles