Consumer Behavior towards Flower Flashing Light Products from Gossamer Fabric Chiang Rai Province

Abstract

The study of this study was to study consumer behavior towards flower lights made from lotus cloth. And to study the satisfaction of consumers towards the flower lights made from lotus cloth in Chiang Rai the sample groups used in this study are the general public who is interested in flashing flowers made from gossamer cloth. In Chiang Rai, 234 people used a questionnaire to collect data.

The study found that product development, flashing flower lights made from gossamer cloth, has been designed to make flowers stand out. Eye-catching consumers the development began with the introduction of flashing lights instead of flower pollen. And add the texture of the lights on the gossamer flowers, and also learn how to make the stem from wire to add patterns to make the product unique

Consumer Behavior of Lotus Flower Flashing Products Respondents There was the highest level of demand for lotus flower strobe product, Pattern 1, and the highest level of demand for lotus flower strobe from Pattern 2 fabric. There was a tendency to buy flower lights from gossamer cloth. Very level Consumers think that the twinkle flowers made from gossamer cloth are very eye-catching.

The satisfaction of consumers towards the flower lighting made from lotus cloth. Product aspect the overall picture is at a high level of price, the price is reasonable for the product. Very level Marketing promotion the overall picture is very level. Distribution channels Overall, it is at a high level.